This is where our influencers enter the equation, yes, those to whom the web has decided to give credit, because we now trust the influencers (and their reviews) we follow, more than what brands claim. Still a controversial profession (as certain people still think it’s not a real job), these brand courtiers tend to be the opinion leaders of the 21st century. In the age of “instagrammable”, they have the power to blow up likes, multiply shares, and accelerate sales with this generation adept at voyeurism, click, scroll, (un)follow and like.